Laguna Niguel

Incentives

Call it “Rock-bottom deals, part two.”

Along with pricing, “it’s all about incentives,” says Mabel Guzman, president of the Chicago Association of Realtors. To pique buyer interest, sellers offer everything from gift cards for new furniture and paint to financial assistance at closing.

Szot agrees, and laments that it’s made the road more difficult for sellers.

“Not only are (buyers) asking them to lower the price, but they are asking for a lot more,” Szot says. “So negotiations are a lot more difficult now.”

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